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Expert in Food and Supermarket Industry
Available for your Consulting and Expert Witness Needs
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Summary of Expertise:
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Listed with other top experts in: |
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20+ years as VP of Marketing for top food and CPG companies (Kraft, Unilever, George Weston Bakeries (Entenmanns, Thomas, Oroweat, Arnold, Brownberry, Malt-O-Meal cereals). Leading industry expert on all aspects of the food and supermarket industry. Led the expansion of Tombstone Pizza and the development of the DIGiorno brand. Received Kraft Chairman's award for best new product introduction. Led the Entenmanns brand and bread businesses as VP of Marketing for George Weston Bakeries. Introduced Thomas fresh bagels. As CMO for Malt-O-Meal cereals led company to strong market share gains and led team that was awarded supplier of the year by Walmart. Consult with top industry food and financial companies on all aspects of the supermarket industry. Expert knowledge on all companies in the supermarket industry. Strong experience in new product development, consumer marketing, business strategy and all forms of consumer behavior and advertising. MBA in marketing from the University of Minnesota. Partner with former CEO of Pepperidge Farm and President of Campbell Soup International.
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Show Secondary and Basic Areas of Expertise | Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Minneapolis, Minnesota;
Saint Paul, Minnesota;
Rochester, Minnesota;
Burnsville, Minnesota;
Saint Cloud, Minnesota;
Eden Prairie, Minnesota;
and Minnetonka, Minnesota.
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Degree |
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Subject |
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Institution |
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1987
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MBA
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Marketing
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University of Minnesota
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1984
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BA
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Political Science
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University of St. Thomas
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Employer |
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Title |
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Responsibilities |
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2007 to
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(Undisclosed)
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Principal
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2004 to 2007
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Malt-O-Meal Cereal Company
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Vice-President of Marketing
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CMO for department of 15+ individuals with annual sales of $600m
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1995 to 2004
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George Weston Bakeries
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Vice-President of Marketing
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Led Entenmanns, Thomas and bread brands as well as private label and foodservice division.
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1988 to 1995
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Kraft Foods
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Director of Marketing
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Led Tombstone and development of the Digiorno brands
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Awards/Recognition
Kraft Chairmans Award-Best New Product DiGiorno
Foot Cone Belding-Best New Ad Campaign
Walmart Supplier of the Year
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Recent Client Requests:
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Click the green button above to contact
Expert for a free initial screening call regarding your expert consulting needs.
Expert is available for consulting to corporate, legal and government clients.
Remember, your initial screening call to speak with
Expert is free.
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Recent Litigation Client Requests:
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Retail merchandising expert for consulting on Veronica Jones v. Target Corporation.
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Click the green button above to contact
Expert for a free initial screening call regarding expert testimony,
litigation consulting and support, forensic services, or any related expert witness services.
A few litigation needs include product liability, personal injury, economic loss, intellectual property
(patent, trademark, trade secret, copyright), and insurance matters. Remember, your initial screening
call to speak with
Expert is free.
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Education
