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Expert in Branding, Brand Management, Naming, Positioning, Brand Identity, Brand Equity, Brand Evangelism
Available for your Consulting and Expert Witness Needs
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Summary of Expertise:
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Listed with other top experts in: |
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Expert is an experienced brand manager and marketing strategist. Having worked extensively in China, he is very familiar with the unique business conditions and requirements for successively marketing, partnership and growth in the fastest growing consumer market. Expert's focus of expertise is squarely in building or refining a brand for businesses that seek rapid growth or a reinvention of how their consumers perceive the company. When relevant, he leverages social causes to create immediate relevance to a devout community of consumers that believe in the brand beyond the product or service alone. Simply put, Expert advises clients on building brands that consumers love to love and in which that they believe.
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Show Secondary and Basic Areas of Expertise | Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California;
Long Beach, California;
Santa Ana, California;
Anaheim, California;
Riverside, California;
Bakersfield, California;
Glendale, California;
Huntington Beach, California;
San Bernardino, California;
and Oxnard, California.
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Degree |
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Subject |
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Institution |
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2010
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BA
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Brand Evangelism
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University of Southern California
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Department |
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Responsibilities |
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2011 to
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(Undisclosed University)
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Business Development
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Expert is leading the government contractor's new advanced projects efforts - ranging from mobile app development to security/access technologies.
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2010 to
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(Undisclosed University)
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Partner
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As a Partner at 1CleanEnergy, Expert identifies cleantech breakthrough takeover targets for strategic investors in Asia.
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2010 to
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(Undisclosed University)
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Entrepreneur-In-Residence
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Expert mentors China's next generation of entrepreneurs on the subjects of branding, cleantech, and social advocacy. He also facilitates partnership and investment by leading global companies into student and faculty ventures.
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2009 to 2010
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WindStream Technologies, Inc.
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Vice President, Sustainability
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Previously the company's Vice President for Marketing, Expert served as the environmental integrity leader for the innovative micro-wind turbine manufacturer.
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2007 to 2009
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Climate Clean, Inc.
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Chief Marketing Officer
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Expert led the branding, marketing, and sales efforts of one of the nation's leading greenhouse gas emissions management and investment firm, serving Fortune 50 clients.
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2006 to 2006
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(Undisclosed) Private Equity Fund in Hong Kong
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Advisor to the Chairman
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Expert served as an on-site, in-house advisor to chairman of a notable Hong Kong-based private equity fund on environmental, branding, and new business creation efforts.
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2005 to 2006
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Reaction Concepts, LLC
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Chief Executive Officer
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Expert founded a targeted marketing firm that leveraged social networking services for niche marketing to young consumers.
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2003 to 2004
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Hewlett-Packard Company
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New Business Creation Unit
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Youth Marketing Strategist
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Expert advised HP engineering and marketing team on the marketing and brand messaging for young consumers and family influencing purchase decisions.
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| Government Experience: |
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2002 to 2003
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Oregon State Department of Education
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Youth Advisory Board
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Youth issues advisor to the Superintendent of Public Instruction and her Chief of Staff.
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| Selected Consulting Examples: |
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Expert has lead the development of a new brand for a leading global beverage company's China market unit.
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He has designed, named and defined a new brand for an American vegan consumer packaged goods company.
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Expert has advised a legendary German auto manufacturer on environmental open innovation.
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He advised an F1 and LeMans racing legend on building a motorsport-inspired fashion and accessories brand.
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Expert has provided brand equity valuation services to a range of venture-stage companies seeking additional investment.
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Click the green button above to contact
Expert for a free initial screening call regarding your expert consulting needs.
Expert is available for consulting to corporate, legal and government clients.
Remember, your initial screening call to speak with
Expert is free.
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Recent Litigation Client Requests:
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Brand licensing expert california for consulting on Reasonableness of terms of a licensing agreement for juice.
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Click the green button above to contact
Expert for a free initial screening call regarding expert testimony,
litigation consulting and support, forensic services, or any related expert witness services.
A few litigation needs include product liability, personal injury, economic loss, intellectual property
(patent, trademark, trade secret, copyright), and insurance matters. Remember, your initial screening
call to speak with
Expert is free.
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| International Experience: |
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Country / Region |
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Summary |
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2006 to
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China
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Expert worked extensively in China and Hong Kong for a range of firms, from private equity, environmental investment advisory, to innovation and incubation services.
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Expert was named to The Purple List by PSFK, a leading trendspotting consultancy. He brings extensive experience working with Chinese, Korean and European business leaders and consumers. Although he advises companies across a wide range of industries, Expert has particularly extensive experience in cleantech, environmental and energy markets.
Click the green button above to contact
Expert for a free initial screening call regarding your marketing research, industry research, and company
research needs. For research needs involving multiple experts or secondary research,
a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker
and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.
Remember, your initial screening call to speak with
Expert is free.
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| Additional Skills and Services: |
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Training/Seminars
Expert is a adjunct lecturer at Peking University's Innovation Institute and offers in-depth branding strategy and brand evangelism seminars in Los Angeles, San Francisco, and Portland. Also, he provided the keynote address for TBWA's 2010 Wake Up Brand Camp in Helsinki, Finland. He is an active presenter for former Vice President Al Gore's non-profit advocacy organization, The Climate Project.
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Other Skills and Services
Expert is a recognized expert in brand evangelism - the concept that consumers love, live and believe in a brand beyond the typical consumer-company relationship.
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Education
