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Prior to that Expert has worked 5 years at Schoeller Arca Systems as a key contibutor in establishing the European leading foldable returnable container to Retailers as a way to replace one way transit packaging and a better sustainable solution. The upper rim was manufactured by using gas-assisted injection molding which helped turning the crate more resistant and easier to wash together with the lowest possible weight.

2006 to 2011

Sleever International

Managing Sales Director North America

Established the Sleever International footprint as a strategic supplier across North America, devising and deploying sales and business development strategies to propel sales with an additional $15 million dollar / year in 4 years. Ready to double this result within a year. Penetrated over 15 key accounts representing an additional $15 million in annual revenue over an average 1 – 3 year sales cycle for shrink sleeves, contract sleeving and machinery.

2004 to 2005

Rexel

General Manager Brazil

Parachuted in to realign and resurrect a 15 year $40 million unprofitable business facing stiff competition and a lack of direct and inspirational leadership. Identified strategic drivers for growth and established specific goals for success. Repositioned the brand focus on high profit items aimed at the Industrial Contractor level. Successfully sold the Brazilian subsidiary to the competition as Rexel divested from Brazil with no loss to customer service.

2000 to 2004

Schoeller Arca Systems

Retail Business Director

Advanced society's emerging sensitivity to recycling and the environment, initiating compelling strategies to entice procurement of reusable plastic containers designed to replace one-way corrugated containers. Catapulted revenue from a zero base to €15 million for the returnable transit RFID packaging manufacturing company securing leading European grocery chains, Carrefour, Casino, Auchan and Leclerc and non food retailers including Boots and H&M.

1998 to 1999

Smurfit Kappa Group

Sales Manager Smurfit Display

Recruited to set-up the sales infrastructure for a point of sale paperboard display design and manufacturing business. Worked with staff located at 60 plants across France to provide client specific, sophisticated design and printing services. Devised business development and sales strategies boosting overall revenue from €6 million to €9 million.

1993 to 1997

Sealed Air Cryovac

Project Manager

Deployed a new barrier shrink film packaging process as a standard for the prepared food industry becoming a reference for the market. New packaging elevated sales from €0 to €1.5 million in first year and €5 million in year two. Assigned a further high profile project to manage a rejuvenation of a premium, skin packaging system.

1991 to 1993

Procter & Gamble

Sales Officer

Gained a depth of sales knowledge using the renowned P&G persuasive selling techniques. Applauded for creativity, planning and managing a unique, 150 pallet “Pampers Display World Record” selling 5 truckloads in one week in one store.

1989 to 1991

Pains Jacquet USA

Sales Officer

Sold premium imported bakery products to grocery stores and delicatessens in Manhattan.