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Expert in Pharmaceutical Marketing; P&L Management; Reimbursement Strategy
Available for your Consulting and Expert Witness Needs
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Summary of Expertise:
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Listed with other top experts in: |
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Expert is the Brand Director at Expert's Firm, since April 2009. He is currently responsible for all aspects of marketing one of the most complex, heavily contracted brands in industry including full P&L, brand strategy and life cycle management. Prior to running a brand from the marketing side, Expert held positions of increasing responsibility dealing with reimbursement (coverage, coding, and payment) as well as pricing and
contracting strategy for Oncology, Opthomalogy, Orthopedic, Urology products with multiple companies. He has worked as a Consultant to physicians as well as pharma in positioning products for optimal reimbursement at local to national levels with Medicare Part A, B, C, and D over the last 13 years. Expert's expertise lies in forecasting impact of major healthcare reform and changes to the Medicare system
and developing strategies for injectible brands (oncology, urology, nephrology, rheumatology, etc.) to minimize reimbursement hurdles throughout lifecycle management.
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Show Secondary and Basic Areas of Expertise | Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;
Yonkers, New York;
Newark, New Jersey;
Jersey City, New Jersey;
Paterson, New Jersey;
Elizabeth, New Jersey;
Bridgeport, Connecticut;
New Haven, Connecticut;
Stamford, Connecticut;
and Philadelphia, Pennsylvania.
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Degree |
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Subject |
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Institution |
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1996
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BS
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Biology
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Baldwin Wallace College
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Department |
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Title |
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Responsibilities |
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2009 to
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(Undisclosed)
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Marketing
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Brand Director
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Expert has complete P&L responsibility for an injectible biological marketed acrossed 5 indications; through hospital, clinic, and retail channels. LOE, generic competition, oral entriants to market, managing clinical life cycle, and alliance management all forces john has built business plans to address while maximizing operating income, and growing gross and net sales.
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1999 to 2007
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Pfizer
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Oncology Sales; National Accounts
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Associate National Sales Director
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Managed 20+ Speciality Market Account Managers tasked with educating providers on coverage, coding, and payment (reimbursement) for all of Pfizer's injectible products (oncology/opthamology/urology); as well as influencing coverage appropriate policy within Medicare and managedcare carriers.
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2007 to 2009
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Roche
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Medicare Segment
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Customer Development Director
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Managed reimbursement strategy Of all biological/small molecule products (existing) and develop proactive pre launch strategy (new products) to provide adequate Medicare, Medicaid, Managedcare, coverage. Responsible influencing State Government Affairs, Health Policy strategy and positioning.
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1996 to 1999
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Astra Zeneca
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Sales
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Oncology Sales rep
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Manage sales territory, launch and promote oncology/urology products
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Licenses/Certifications
Medical billing specialist
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| Publications: |
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Selected Publications and Publishers
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- OH/WV Hematology Society
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- VIM & VIGOR
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- www.glgroup.com (Gerson Lehrman Group News Analysis)
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| Selected Consulting Examples: |
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Expert consulted Summit Partners on Late Stage Pharmaceutical Research and Clinical Life Cycle Management of complex biologics and injectibles.
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Expert advised Golden Gate Capital on impact and positioning of Decision-Researches and the Pharma Industry, specifically the role of this 3rd party data resource with Pharmaceutical companies.
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Bain & Co. Expert was a resource during a consulting project on Pharma Compliance Management; Drug Adherence Solutions and offered overview/SWOT of various vendor products; Medical and Pharma advertising (electronic and traditional print.)
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Mckinsey & CO. Expert has advised Mckinesy on Pharma Co perspective on PBMs, Clinical Trial Management; as well as, Outsourced/Contracted Services for Marketing and Medical.
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Expert has worked with numerous investment firms advising on structure start-up companies as they bring their first commercial product to market or become a M&A target.
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Click the green button above to contact
Expert for a free initial screening call regarding your expert consulting needs.
Expert is available for consulting to corporate, legal and government clients.
Remember, your initial screening call to speak with
Expert is free.
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Expert Witness Experience Summary:
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Medicare phyisican practice Audit (OIG, FBI)
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Recent Litigation Client Requests:
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Expert for consulting on proper distribution of samples to doctors.
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Click the green button above to contact
Expert for a free initial screening call regarding expert testimony,
litigation consulting and support, forensic services, or any related expert witness services.
A few litigation needs include product liability, personal injury, economic loss, intellectual property
(patent, trademark, trade secret, copyright), and insurance matters. Remember, your initial screening
call to speak with
Expert is free.
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Buy and bill products; reimbursement; hospital trends; oncology practices; CRO; CSO; life cycle management; biogenerics; oral competition to injectible products; LOE; Established products; health policy; legislation; HIPAA; Medicare; healthcare reform
Click the green button above to contact
Expert for a free initial screening call regarding your marketing research, industry research, and company
research needs. For research needs involving multiple experts or secondary research,
a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker
and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.
Remember, your initial screening call to speak with
Expert is free.
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| Additional Skills and Services: |
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Training/Seminars
Evaluation & Management, Billing and Coding Education a crossed specialities. Billing and coding, reimbursement training for physicians and office managers Medicare Compliance Plan development
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Supplier and Vendor Location and Selection Developed RFI, competency review, RFP and responsible for selection of: Marketing Agencies of Record, strategic services, print, promotion, reimbursement/patient assistance programs, trade, reverse logistics, health policy, market research, various vendors typically associated with brand management
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Education
