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Expert in Building Industry, Market Assessment, Change Management, Innovation, Sales Strategy
Available for your Consulting and Expert Witness Needs
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Summary of Expertise:
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Listed with other top experts in: |
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Expert now dedicates her professional career to the building industry: manufacturers, dealers, distributors delivering expert advise in marketing and sales. Market assessments and change management are her specialties. She held leadership positions with some of America's most innovative companies; Apple Computer and Microsoft, where she developed the perfect combination of entrepreneurial leadership and the discipline to build great companies. She also worked in Silicon Valley for a biotechnology start-up Collagen Corp. and she spent years in retail with Macy's. She's held positions in sales, marketing, business development, customer services and support, recruiting, leadership development and management and human resources. As a leader selected to develop new business opportunities, Expert possesses strategic and hands on implementation experience in market development, hiring the best talent, developing winning teams, creating business measurements and delivering results. Expert has worked in the following industries for large corporations: retail, computer hardware, software and Internet, biotechnology manufacturing, health-care and telecommunications. Additionally, she currently consults with small and mid-sized companies in the building industry. Having spent her career helping to launch products that the market had never experienced, creating new markets where none had been before, building partnerships and channels, selling new ideas and promises, building high performance teams, and forging industry-best practices, she is uniquely suited to help companies build successful market, selling and general management strategies and plans. Recognized as a great leader and communicator, she is also certified in Alternative Dispute Resolution enabling her to be leadership coach helping managers develop strategies, communicate, lead and measure results. She also conducts workshops in sales, marketing, innovation, change management, effective communications, recruiting and hiring, and appraisal and development. Expert's cross-functional and multi-industry experience with industry leaders who have made an indelible influence on business practices, channel strategies, sales alignment, sales plans, technology, organizational design, systems and the discipline of markets makes her particularly well suited to help companies re-invent themselves for the 21st century marketplace.
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Today, marketing drives a company's business strategy. It takes keen insight to foresee market opportunities in this economic malaise. Expert diagnoses marketing problems and delivers her clients a strategic direction and implementation road map to follow that refocuses companies on their market advantage and revitalizes sales. Expert has years of experience learning to see the forest through the trees in order to show her clients their sweet spot in the marketplace. Once a market assessment is performed they go to work on: identifying their customer segments, sizing the market opportunity, developing the marketing messaging for target markets, developing sales tools, mentoring top management on change management, sales reporting and developing metrics, c-level sales strategies, hiring, aligning the sales force structure, activities and compensation plan to go after the opportunities. With a breadth and depth of experience she can help a client construct everything they need to refocus their marketing and sales efforts. Expert has the uncanny ability to create the strategic view and hand hold clients through the implementation steps to launch a business plan, marketing plan or sales plan.
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Show Secondary and Basic Areas of Expertise | Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Chicago, Illinois;
Rockford, Illinois;
Aurora, Illinois;
Naperville, Illinois;
Joliet, Illinois;
Elgin, Illinois;
South Bend, Indiana;
Gary, Indiana;
Milwaukee, Wisconsin;
and Madison, Wisconsin.
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Degree |
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Subject |
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Institution |
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2001
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MA
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Liberal Arts
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University of Chicago
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1976
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BA
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Industrial Psychology/Business
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California State University Chico / University of California Davis
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| Years |
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Employer |
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Title |
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Responsibilities |
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2001 to
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(Undisclosed)
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Principal
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Advisory services that create new marketing and sales strategies and implement plans through people, ideas, and systems (processes and technology).
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1996 to 2000
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Microsoft
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Business Development Executive
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Expert was part of the corporate and mid-west management teams as a business development executive and sales manager. She helped lead Microsoft's effort to develop the education market. She also managed a five state sales and technical team calling on the retail channel.
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1984 to 1996
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Apple Computer
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Sales /Marketing Management
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She held multiple roles at Apple over her 12 years with the company, split between corporate and the field. She was part of the team who hired 350 salespeople and management, including creating the human resources field organization. She created the first Apple Training Alliance with national training partners. She was with the first team to launch the mid-west field marketing office and customer briefing center. She negotiated new customer contracts, dealer and partner agreements.
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1981 to 1984
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Collagen Corp.
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Manager, Human Resources
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Developed the systems to grow this bio-medical start-up from 50 people to 250 in sales, research, manufacturing, clinicals and administration.
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1976 to 1981
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Macys
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Store Management / Buying Line
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Hired out of college into the management development program of this growing company. Operated through the buying line and store line assignments. Part of new store opening recruiting team.
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Associations/Societies
SHRM , ACR (Chicago Chapter), Apple Alumni Association, Microsoft Alumni Association,University of Chicago Alumni Association.
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Licenses/Certifications
ACR Certification.
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| Selected Consulting Examples: |
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She is currently consulting with a commercial security systems provider on a growth strategy to reverse declining sales and respond to new competition in the marketplace. The assignment focuses on: Sales & Marketing - Market positioning, segmentation marketing, social media & campaigns, sales compensation strategy and plans, sales force development AND Management & Leadership - organizational design, management by objectives and management skills development.
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She is currently working with an international records storage company to redesign the company to be more competitive. The focus is on mentoring leadership and management. The strategy is to redesign the sales effort by market segment and put a plan in place to optimize coverage. Activities include: Sales force design, sales compensation, recruiting, sales force deployment, sales analysis, and customer management processes and tools - including CRM & SAP.
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She recently completed a sales and marketing project for a window and door sales and installation company to help reverse declining sales and open a new commercial market. The successful project focused on leadership and management development, market segment strategies to reach new customers, sales campaigns, partner and supplier negotiations, territory planning and sales training.
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A prior engagement with a health care transactions services provider was focused on developing a company value proposition for the sales force to use to address encroaching competition. To accomplish this project she worked throughout the entire company (management, finance, sales and marketing) and their customers to extract the data, create the sales and market analysis, case studies and testimonials, history etc.necessary to craft a winning story. The project provided the company's sales force with a set of slides and a script that spoke to their product and services differentiation in the market.
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A prior engagement with a telecommunications data hosting company focused on market positioning, branding, and competitive research projects in order to establish the company's brand in a sea of competitors. She also recruited a sales director and developed competitive data tools for the sales force to complete this assignment.
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Click the green button above to contact
Expert for a free initial screening call regarding your expert consulting needs.
Expert is available for consulting to corporate, legal and government clients.
Remember, your initial screening call to speak with
Expert is free.
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Click the green button above to contact
Expert for a free initial screening call regarding expert testimony,
litigation consulting and support, forensic services, or any related expert witness services.
A few litigation needs include product liability, personal injury, economic loss, intellectual property
(patent, trademark, trade secret, copyright), and insurance matters. Remember, your initial screening
call to speak with
Expert is free.
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Expert has direct experience across multiple industries including software & hardware computer technologies, internet & web, retail, biotechnology, telecommunications & data hosting, health care, commercial security services, and records storage. Her specialty is her understanding of the evolution of the digital world, which now directs every aspect of business. This 21st century lens allows her to identify trends and intersections, which help companies develop their business strategies.
Click the green button above to contact
Expert for a free initial screening call regarding your marketing research, industry research, and company
research needs. For research needs involving multiple experts or secondary research,
a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker
and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.
Remember, your initial screening call to speak with
Expert is free.
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| Additional Skills and Services: |
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Training/Seminars
• MANAGING PEOPLE BY LEADING (Management & Leadership Series): Your challenge as a leader is to tap into each person's well of creative energy - harness it, measure it, and reward it. Topics will include the top 10 ways to manage by leading. • HIRE TO WIN: RECRUITMENT & HIRING PROCESS (Management & Leadership Series): Nothing matters more to winning than getting the right people out on the field. This seminar will show you the mechanics of how some of America's best companies hire the best people year after year. • YOUR PEOPLE ARE STRATEGIC ASSETS: APPRAISAL & DEVELOPMENT (Management & Leadership Series): If your company doesn't have a meaningful evaluation and development system you simply have no way to manage people to better performance. Learn how great companies manage this strategic asset. • MAKE EVERYONE COUNT: DEVELOPING HIGHLY EFFECTIVE TEAMS (Management & Leadership Series): If you've hired the right people the next challenge is to create the team. This seminar shows you how to create and develop all-star teams that deliver results year after year. • THINK IT, SAY IT, DO IT: THE ART & SCIENCE OF FOCUS (Management & Leadership Series): Clarity, communications, and execution are the pillars of an effective 21st century company. In today's environment focus and rapid execution is a skill worth cultivating. • INNOVATE OR DIE: STRONG WORDS OR REALITY? (Innovation): What is innovation, but improving upon what you did yesterday? This seminar examines what it means to innovate from your accounting strategies, to your products and services, or through your human resource practices. • SALES IS A PROCESS, NOT AN EVENT: THE SALES CYCLE (Sales & Marketing): Companies who think they can push more noise into the marketplace - ads, emails, social media, mailers - and be heard above the crowd need this seminar. You'll learn how to own the sales process. • GET IT RIGHT EVERY TIME: COMMUNICATING WELL (Communications): People who communicate well are more effective in business and in life than those who don't. Learn how to manage teams and reach the market with effective communications. • 10 TRAITS OF SUCCESSFUL 21ST CENTURY COMPANIES (Innovation): Today the Internet structures the material world of business and therefore, the logic of the network or digital laws determine the way things are done. Learn how to think and behave like the companies that are mastering these new laws of business.
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Supplier and Vendor Location and Selection • General Management - Executive development resources & services.
• Human Resources - HRMS ; Staffing & Recruiting resources & services.
• Sales & Marketing - CRM solutions, website development, social media, PR, marketing campaigns, branding resources & services.
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Other Skills and Services
The business world has changed dramatically due to the intersection of key events. Expert understands the influences that have produced the 21st century business environment and can teach companies how to survive and grow in this new world of business. She'll show you how to lead with the pragmatic toughness of Jack Welch and how to win with the strategy, plan, and innovation of her former employers - Apple Computers & Microsoft.
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Education
