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Expert in E-Commerce and Direct Sales, Business Development, Online Marketing, E-Fulfillment
Available for your Consulting and Expert Witness Needs
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Summary of Expertise:
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Listed with other top experts in: |
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Expert is working at her current company as Director of eCommerce, responsible for the strategy and operations of its new global B2C and B2B eCommerce sites. In this role, she is directly accountable for reaching a global multi-million dollar sales goal by running the team that has ownership of the entire eCommerce channel sales funnel, including: Internet marketing, global functionality planning, eCommerce merchandising, analytics and business intelligence, and web production and eCommerce operations processes. Prior to this, Expert had a successful career at Symantec where she spent nine years developing and rapidly growing Symantec's eCommerce business, managing all aspects of the B2C and B2B online sales channels and responsible for the successful attainment of a 1 Billion plus revenue quota per year. As a leader in the online e-business area, Expert has developed key skills. She has a proven track record of results, growing Symantec's consumer eCommerce business from $3M/Q up to $250M/Q in a period of 3 years, being responsible for around 50 different eCommerce properties in over 14 languages, with global currencies and payment methods. She also has obtaineed expertise in electronic and physical distribution channels and operations, appreciation for effective web architecture and user experience strategies, and experience in Online Business development, partnerships, eCommerce Marketing and merchandising.
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Show Secondary and Basic Areas of Expertise | Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Seattle, Washington;
Tacoma, Washington;
Bellevue, Washington;
Everett, Washington;
Federal Way, Washington;
Kent, Washington;
Yakima, Washington;
Bellingham, Washington;
Lakewood, Washington;
and Renton, Washington.
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| Year |
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Degree |
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Subject |
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Institution |
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Honors |
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1999
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MBA
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Business
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University of Southern California
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Partial Scholarship
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1997
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Certificate in International Trade and Commerce
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International Business
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University of California
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1995
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BA
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Business
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Universidad Catolica de Chile
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| Years |
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Employer |
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Title |
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Responsibilities |
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2008 to
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(Undisclosed)
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eCommerce Director
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Expert provides leadership to successfully structure and manage all business aspects of Microsoft's new global B2C and B2B eCommerce sites. This includes directing the continuity of the planning, design, development and implementation stages of a new central e-commerce business strategy. In this role, she is directly accountable for reaching a global multi-million dollar sales goal by running the team that has ownership of the entire eCommerce channel sales funnel.
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1999 to 2008
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Symantec Corp
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Global Online Sales Director
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Expert led the vision, strategy, requirements and plan to build out Symantec's first true B2B eCommerce sales channel; a progressive environment to enable collaborative e-Business processes among partners, customers and Symantec for eCommerce opportunity, quote, and order management while providing a more efficient, productive and profitable route to market for the company.
Prior to this role she was responsible for the business strategy and operations of SymantecStore.com, managing all aspects of the B2C online sales channels and responsible for the successful attainment of a 1 Billion plus revenue quota per year.
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1998 to 1999
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Fox Entertainment
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Online Marketing
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Expert was responsible for overseeing all on-line marketing activities for Fox Latin American Channel including creating and maintaining the content for the new Fox Kids Web sites (www.foxkidstv.com and www.foxkids.com.br )
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| Selected Consulting Examples: |
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Clients: Several Capital Management institutions in the US. Topic: eCommerce solution provider assessment and trends
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Client: Investment management institution based in Netherlands. Topic: European Payment Processing Industry
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Client: Research firm in the US. Topic: Paypal and Payment Processing Industry
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Client: Investment Management firm based in Scotland. Topic: Security Software Market
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Client: Capital management firm in the US. Topic: Search and display advertising trends in the US, with a particular interest in Google's position within this space.
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Click the green button above to contact
Expert for a free initial screening call regarding your expert consulting needs.
Expert is available for consulting to corporate, legal and government clients.
Remember, your initial screening call to speak with
Expert is free.
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Click the green button above to contact
Expert for a free initial screening call regarding expert testimony,
litigation consulting and support, forensic services, or any related expert witness services.
A few litigation needs include product liability, personal injury, economic loss, intellectual property
(patent, trademark, trade secret, copyright), and insurance matters. Remember, your initial screening
call to speak with
Expert is free.
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| Language Skills: |
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| Foreign Language |
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Description |
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Spanish
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This is her native language.
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Industry Expertise: software/technology, electronic downloads, digital content, WW eCommerce, WW eCommerce service providers, internet security, WW online marketing, WW direct marketing
Click the green button above to contact
Expert for a free initial screening call regarding your marketing research, industry research, and company
research needs. For research needs involving multiple experts or secondary research,
a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker
and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.
Remember, your initial screening call to speak with
Expert is free.
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| Additional Skills and Services: |
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Supplier and Vendor Location and Selection She has been responsible for the assessment and selection of all type of eCommerce e-services and infrastructure providers for different markets, customer segments and business models.
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Education
