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For the masochistic among you, below is a long, if partial, list of the various analyses Bill has conducted: •ANOVA and T-tests •CHAID •Chi-Square method •Cluster Analysis •Conjoint/Discrete Choice •Control charts •Factor Analysis •MARCOM •Penalty Analysis •Perceptual Mapping •Psychometric survey analyses (reliability, validity, item analysis) •Regression (multiple, bivariate analysis (logistic), multinomial, etc) •ROC curves •Structural equation modeling •Survival •TURF •Z scores

2003 to

(Undisclosed)

Owner

Market research support to numerous clients including Arbor Strategy Group, Helios Consulting, Kurtz Consulting with projects conducted on their behalf for Kraft, Pyrex, Serta, and Wrigleys, and CVS Pharmacy. An array of other client types include Milwaukee Downtown Business Group (BID 21), The Alliance, American Public Works Association, and many others.

to

(Undisclosed)

Firearm Injury Center

Project Manager/Statistician

Managed statewide surveillance system for tracking homicide/suicide rates. Provided data to other groups including law enforcement. Provided guidance in interpretation and use of data. Developed control charts to help identify and evaluate morality spikes.

1999 to 2001

Healthwise Tools

Owner

Owner of small business focused on development of behavior change software.

• Client: A large multinational client. This client was serving multiple industries with global operations when it requested a customer segmentation as part of a new product roll-out. A complex project, with many stakeholders, high expectations, and a tight timeline, Bill developed the survey methodology and performed the quantitative analysis that enabled the team to complete the project cost effectively and on time.
• Client: A downtown business network. Over the years, Bill has conducted regular community surveys of awareness, brand perception and usage over a six-county area. The results of these benchmark surveys are used to develop business tactical plans each year. Again, Bill has been able to provide insights into population segments, which have served to guide a re-branding campaign by appealing to the segment types in promotional and advertising campaigns.
• Client: A training organization. This client wanted to publish a white paper and a book based on a six-year project in which she collected qualitative data obtained from women of CEO-caliber. From a mass of nearly 500 surveys consisting predominantly of open-ended responses, data were analyzed using cutting-edge text analysis methods. Ultimately, the results of the obtained codings were included in quantitative analyses and presented at several professional meetings. Reponses to the findings have been enthusiastic and the client is currently working with an editor to publish the findings. Expert will be formally credited for his support to this project; both analytic and conceptual.
• Client: A national association and a not-for-profit employer network. Working with a long-term client, Bill developed a methodology for tracking and segmenting member and nonmember behavior. This behavioral segmentation, The Fidelity Classification System™ was the foundation for all marketing communication efforts ultimately responsible for company top-line revenues. For the same client, Bill designed and conducted a study of unprecedented magnitude, which became known as Project 360. Project 360 laid the foundation for many of the activities that to this day engage the client including member services, member recruitments, product development and brand development and marketing communications. and served as a critical input into our long-range strategic planning process. As a continuation of that project, we are designing a segmentation tailored to help us help our members understand and manage health care costs and utilization.
• Client: A large stategic branding company with international reach. On behalf of this client, Bill regularly provides analytic survey support for companies such as Kraft, Serta, Pyrex, Serta, Wrigleys. These consumer-packaged goods companies have a true appreciation for the value of customer segmentation. For each, Bill introduced complex analyses designed to segment customer populations and to understand the underlying motives, needs, satisfactions with various products—both new and established.

• Expert in human behavior for consulting on a sales training course.

The models Bill employs help to translate behavioral axioms into actionable, practical strategies for improving relationships, brand images, and human relations (whatever your entity).

Click the green button above to contact Expert for a free initial screening call regarding your marketing research, industry research, and company research needs.  For research needs involving multiple experts or secondary research, a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.  Remember, your initial screening call to speak with Expert is free.