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Expert in Marketing and Communication, Brand Value, Branding, Integrated Strategic and Tactical Programs
Available for your Consulting and Expert Witness Needs
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| Summary of Expertise: |
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Primary Expertise Areas:
(links show more experts in each area)
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Expertise Description: |
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advertising expert
business expert
business development expert
business intelligence expert
competitive analysis expert
competitive benchmarking expert
competitive intelligence expert
market positioning expert
marketing expert
marketing communications expert
marketing mix expert
proposal writing expert
service marketing expert
advertising perception survey expert |
Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and tactical programs to generate demand, drive sales and build brand value for a variety of clientele in automotive, computer hardware and software, consumer electronics, defense, financial services, healthcare, high-technology, insurance, office equipment, packaged goods, professional services, QSR and travel. |
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channel management expert |
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| Show Secondary and Basic Areas of Expertise |
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California; San Diego, California; Long Beach, California; Santa Ana, California; Anaheim, California; Riverside, California; Glendale, California; Huntington Beach, California; San Bernardino, California; and Chula Vista, California.
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Degree |
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Subject |
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Institution |
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Honors |
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1980
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Master of Science
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Mass Communications; Minor: Economics
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ASU
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Dean's List
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1977
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Bachelor of Arts
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Communications
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Fresno State University
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Dean's List
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| Years |
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Employer |
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Department |
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Title |
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Responsibilities |
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2001 to
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(Undisclosed)
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Project Management
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Sr. Partner
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Currently an independent marketing and communications consultant operating under the dba, The R.O.I. Group, and specialize in research, strategic planning, project management and business development services. Typical assignments include advertising and marketing strategies and tactics, analytics, branding, business development, channel strategies and tactics, competitive analysis, consumer research, key messaging development, market research, positioning and repositioning platforms, project management and promotions. Responsible for managing cross-functional teams and P&L.
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1994 to 2001
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FOOTE CONE & BELDING WORLDWIDE (Public Company; 5,001-10,000 employees; IPG; Mktng. & Adv. industry)
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Account Management, Business Development
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VP, Management Supervisor & Director of Business Development
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Responsible for managing cross-functional teams, building client/agency relationships, competitive analysis, positioning and repositioning platforms, creative brief development, key messaging development, analytics and account P&L. Directed all new business activities from prospecting, writing and packaging RFPs to managing agency teams in the development of integrated strategic and tactical marketing communication campaign solutions and presentations. Successfully led the team in winning $16.5 million in new business from Cresenda Wireless, Hong Kong Tourist Association, Internet2000, quidnunc and Troy Group.
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1997 to 1999
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BOZELL WORLDWIDE (Public Company; 5,001-10,000 employees; TNO; Marketing and Advertising industry)
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Account Management
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VP, Management Supervisor
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(Bozell Worldwide merged with Foote Cone & Belding Worldwide 09/1999). Responsible for managing cross-functional teams, building client/agency relationships, competitive analysis, positioning and repositioning platforms, creative brief development, key messaging development, analytics and account P&L. Directed the planning, creation and measurement of integrated marketing and communication campaigns for Rockwell International, Toshiba America and Western Digital – combined value: $39 million. Successfully launched several new Toshiba products targeted at consumers, corporate America, computer resellers and SoHo markets. Successfully led the team in winning $10.5 million in new business from Freeman Cosmetics, Leaders Online, Nature's Accents and Unisys.
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1994 to 1997
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POPPE TYSON (Public Company; 501-1,000 employees; TNO; Marketing and Advertising industry)
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Account Management, Business Development
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VP, Management Supervisor
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(Poppe Tyson merged with Bozell Worldwide 09/1997). Responsible for managing cross-functional teams, building client/agency relationships, competitive analysis, positioning and repositioning platforms, creative brief development, key messaging development, analytics and account P&L. Successfully repositioned Western Digital and launched several new products targeted at corporate America and computer resellers. Successfully led the team in winning $18 million in new business from American Isuzu Motors, InterValley Healthcare, Toshiba America and Western Digital.
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Associations/Societies
Member, American Marketing Association,
Member, Business Marketing Association
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Licenses/Certifications
Certified Business Communicator – accreditation from the Business Marketing Association
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As an independent marketing and communications professional, Expert has provided counsel and project management to several advertising agencies and client companies including: O'Leary and Partners, Rauxa Direct, Strata-Media, Automobile Club of Southern California, California Association of Realtors, and Deloitte, among others,
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Prior to becoming an independent marketing and communications professional, Expert spent 15 years at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, and NW Ayer creating and measuring integrated strategic and tactical programs to generate demand, drive sales and build brand value for American Isuzu Motors, Automobile Club of Southern California, Avery Dennison, Freeman Cosmetics, Honeywell, Hong Kong Tourist Association, Intel, Memorex, Rockwell International, Samsung Electronics America, Siemens AG, Tandem Computers, Toshiba America, Unisys, Western Digital and Xerox, among others.
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As a member of the Intota consultant network,
Expert is a specialist who provides technical consulting to corporate, legal and government clients. Expert provides professional consulting as a Marketing Consultant and Communication Consultant, Brand Value Consultant, Branding Consultant, Integrated Strategic Consultant and Tactical Programs Consultant. Expert may consult as an independent consultant or as a member of a consultancy, consulting company,
or consulting firm. Consultants service will be covered by a consulting contract.
Ask an expert initial screening questions and ask the experts services particulars, by simply submitting
an expert request.
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Intota experts can serve as expert witnesses or litigation consultants offering expert testimony, expert advice, litigation support,
forensic services, and related expert witness services. Expert can serve as an expert witness or litigation consultant in intellectual property (patent, trademark, trade secret, copyright),
product liability, and insurance matters. Expert may provide forensic expert witness testimony, litigation consulting services, forensic investigation,
and forensic testing if appropriate in litigation areas as a Marketing Expert Witness and Communication Expert Witness, Brand Value Expert Witness, Branding Expert Witness, Integrated Strategic Expert Witness and Tactical Programs Expert Witness.
Intota provides attorneys and legal professionals the opportunity to ask an expert initial screening questions and
ask the experts services particulars by submitting an expert request.
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Launched several new Toshiba products for consumer, Corporate America, reseller and SoHo markets.
Repositioned Western Digital and launched several new products aimed at Corporate America and resellers.
Expert serves as a resource to
Intota Market Research Services
for customized marketing research in industries or areas related to
Marketing and Communication, Brand Value, Branding, Integrated Strategic and Tactical Programs.
Experts are an invaluable source of overall industry insight as well as insight into specific companies and firms for
custom business to business (b2b) and industrial market research. Intota uses analyst and
consultant resources from Guideline whose Research Directors manage the research and analysis of the qualitative
and quantitative data as well as report writing for the custom studies. The methods and tools
used by Intota market research combine the insights of technical experts and industry insiders with secondary
research to provide the custom b2b and industrial market research you need.
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| Additional Skills and Services: |
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Supplier and Vendor Location and Selection Has identified and retained multiple market research vendors, media buying resources, promotional resources and a variety of freelance creative talent (art directors, copy writers, web site design and programming).
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Other Skills and Services
1. Branding
2. Business development
3. Channel strategies and programs
4. Client/agency relationship building
5. Competitive research and analysis
6. Creative brief development
7. Managing cross-functional teams
8. Marketing and advertising strategies and tactics
9. Positioning and repositioning
10. Problem identification and resolution
11. Whole-brain thinking
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Expertise
