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Expert in Custom Market Research and Legal Research
Available for your Consulting and Expert Witness Needs
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Summary of Expertise:
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Listed with other top experts in: |
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The consultant has twenty-five years of experience in market research. The last 10 years of the consultant's career has been spent in the Legal Research area. His work has focused on Claims Substantiation, Confusion studies, Secondary Meaning studies and Perception studies. The consultant also has additional background in market research coding.
Custom Market Research In-depth custom research and strategic consulting through advanced interviewing and analytical techniques. The consultant turns data into insightful information to help you make wise business decisions and implement successful marketing plans. His methodologies and analytics produce outcomes that will drive decision-making. Hands-on leadership by the consultant at every stage of the research process ensures that powerful statistical findings are translated into easy-to-understand text and graphics, providing real insight and value for assured decision-making.
The consultant offers a complete “toolbox” of quantitative and qualitative custom market research approaches and designs a solution that best addresses your business problem. The consultant's use of the most advanced techniques, along with state-of-the-art hardware and software systems guarantees a comprehensive, “cutting edge” solution.
Custom Market Research Capabilities include, but not limited to:
· Focus Groups/Virtual Focus Groups
· In-Depth Interviewing
· Intercept Interviewing
· Mystery Shopping
· Online Research
· Telephone Surveys
· Mail Surveys
· Usability Testing
· FDA-Related Research/Label Comprehension
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The consultant has twenty-five years of experience in market research. The last 10 years of the consultant's career has been spent in the Legal Research area. His work has focused on Claims Substantiation, Confusion studies, Secondary Meaning studies and Perception studies. The consultant also has additional background in market research coding. Legal Research/Claims Infringement
Conduct Surveys That Withstand Judicial Scrutiny
In today's legal climate, attorneys and market researchers know that surveys frequently play a pivotal role in successfully resolving trademark, advertising and related legal disputes.
The consultant, a world-class specialist in survey research, has conducted more than 300 research studies intended to withstand even the most rigorous adversarial and judicial scrutiny. The consultant has been repeatedly accepted as expert witnesses, and their surveys have been relied upon by numerous federal and state courts, the United States Patent & Trademark Office, the Federal Trade Commission and the National Advertising Division of the Better Business Bureau.
In designing and conducting surveys, the consultant follows the standards generally employed in the field of survey research, as well as the criteria set forth by the federal courts governing the admissibility of scientific evidence. Using many years of experience, the consultant has developed a number of sophisticated research methodologies, response-coding procedures and analysis techniques that enable us to produce legally and statistically sound results for use in a great variety of legal disputes.
The expert's Legal and Expert Survey Research capabilities include:
· Trademark & Trade Dress Law:
o Secondary Meaning
o Confusion and Infringement
o Genericism/Distinctiveness
o Dilution
o Trademark Disparagement
· Advertising Perception and Comprehension
· Claims Substantiation
· Other Disputes Involving Consumer Perception and Behavior
· Critiques of Third Party Surveys
· Design Patents
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Show Secondary and Basic Areas of Expertise | Localities:
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York;
Yonkers, New York;
Newark, New Jersey;
Jersey City, New Jersey;
Paterson, New Jersey;
Elizabeth, New Jersey;
Bridgeport, Connecticut;
New Haven, Connecticut;
Hartford, Connecticut;
and Philadelphia, Pennsylvania.
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Degree |
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Subject |
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Institution |
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1972
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B.A.
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Lehman College
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1974
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M.A.
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Psychology
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Hunter College
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Employer |
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Title |
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Responsibilities |
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1984 to
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(Undisclosed)
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Senior Project Director
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Full range of legal related research- Confusion, Claims Substantiation, Secondary Meaning studies
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1982 to 1984
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Final Analysis
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Project Director
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Full range of duties- From writing a questionnaire through writing of final report. Heavy client contact
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Click the green button above to contact
Expert for a free initial screening call regarding your expert consulting needs.
Expert is available for consulting to corporate, legal and government clients.
Remember, your initial screening call to speak with
Expert is free.
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Recent Litigation Client Requests:
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Trademark survey expert to conduct trademark survey on two web sites.
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Intellectual property licensing expert for litigation involving accessory line trademark infringement case.
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Expert in medical trademarks for consulting on confusion between two product/service providers.
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Click the green button above to contact
Expert for a free initial screening call regarding expert testimony,
litigation consulting and support, forensic services, or any related expert witness services.
A few litigation needs include product liability, personal injury, economic loss, intellectual property
(patent, trademark, trade secret, copyright), and insurance matters. Remember, your initial screening
call to speak with
Expert is free.
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The consultant can design and perform custom market research studies. Work has focused on Claims Substantiation, Confusion studies, Secondary Meaning studies and Perception studies. Additional background in market research coding.
Click the green button above to contact
Expert for a free initial screening call regarding your marketing research, industry research, and company
research needs. For research needs involving multiple experts or secondary research,
a Research Director can be assigned to coordinate the work into a custom report for you as a potentially quicker
and more cost effective alternative to doing this work yourself or hiring a boutique consultancy.
Remember, your initial screening call to speak with
Expert is free.
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Education
