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Expert in Marketing Plan Development, Market Research, Brand Identity, Market Share Increase, Pharma Support
Available for your Consulting and Expert Witness Needs
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| Summary of Expertise: |
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Primary Expertise Areas:
(links show more experts in each area)
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Expertise Description: |
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advertising expert |
In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies. |
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advertising perception survey expert |
As a supplier of brand development services to one of the world's largest consumer packaged goods company in the world, advertising perception studies were used in the normal course of brand support, product launches, and sales promotion activities. |
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market assessment expert |
As Brand Manager for one of the largest CROs in the country, Expert wrote marketing plans for two major service areas. Market assessment was a major part of the plans. Currently, in Expert's current capacity as CEO of Expert's Firm, Expert has developed market assessments for the 9th largest cable provider in the country and a very small start-up business providing a sundry item into the hair care market. |
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market development expert |
Market development is a major focus for his current company, Expert's Firm. The Marketing Audit service provided by Expert's Firm provides in-depth analysis of a company's marketng landscape and leads to strategic market development. As Marketing Communications Manager at Cognis Corporation, market development was an important part of new product development and product launches. |
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market positioning expert |
Expert has managed and overseen marketing research programs that have identified market positioning, attended brand seminars, and dedicated a large portion of market career to market positioning. |
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market potential expert |
Recently, Expert wrote a marketing plan for a highly complex consulting service provided by a large contract research organization. In so doing, Expert had to do extensive research and design methodologies to determine market potential. |
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market trend expert |
Market trends are a primary area of emphasis in the service Expert offers at Expert's Firm. While at Kendle, Expert conducted extensive research into past and current activities of the FDA in order to develop a clearly defined understanding of market trends. |
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marketing expert |
As a member of the local chapter of the American Marketing Association, and a graduate in marketing, Expert has dedicated his career to continuously staying abreast to trends and changes in the marketing industry. Currently, as a member of the Program Committee of the local AMA chapter, Expert is dedicated to the promotion of marketing as an industry profession and as the lifeblood for the success of the ongoing business entity. |
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marketing brand management expert |
At Kendle International, Expert served as Brand Manager. Further, on the supplier side, he worked with Procter & Gamble to support various brands. These brands included: Bounty, Cascade, Cheer, Folgers, and Zest. |
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marketing communications expert |
Prior to becoming Brand Manager at Kendle International, Expert served as Marketing Communications Manager. Expert served a total of 5.5 years in the role of Marketing Communications Manager in the health care and chemical manufacturing industries. |
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marketing mix expert |
One of the primary roles as Marketing Communications Manager at Cognis Corporation was to define how to apportion a $7.7 million advertising budget. A marketing mix methodology was used to determine how to best use ad dollars. |
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promotion expert |
Product launches Expert have conducted in my career have relied on a strong understanding of promotion. Promotions can take on various meanings depending on target market, product offerings, and consumer demand (B2B vs. B2C). |
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service marketing expert |
Cognis Corporation was primarily a product manufacturer. As with many manufacturers, they found a need to extend their service beyond just manufacturing, but also provide services. As Marketing Communications Manager, Expert worked closely with senior management to prove out ways in which Cognis could extend tiself into becoming a service marketer in addition to being recognized as a chemical manufacturer. At Kendle International, Expert provided services to major, global pharmaceutical companies. Expert's primary role as Brand Manager was to support two of the service brands Expert offered to these pharm companies (biometrics - clincal data management, scientific programming and regulatory affairs consulting services). |
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strategic market planning expert |
Strategic market planning services are the core services offered by Harvest Consulting. While at Kendle International, Expert worked closely with all internal departments to determine services that had the best potential. The criteria used to determine focused services that would provide the highest ROI was based in a strong understanding of internal strengths and in-depth analysis of market needs, trends, and growth. |
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trade show expert |
For 7 years, Expert managed trade shows for two different companies. Expert conducted training with internal personnel for the purposes of messaging and capturing sales leads and potential new business opportunities at conferences and trade shows. Further, Expert have been published in this subject matter. |
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market share expert |
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| Show Secondary and Basic Areas of Expertise |
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana; Muncie, Indiana; Anderson, Indiana; Columbus, Ohio; Cincinnati, Ohio; Dayton, Ohio; Springfield, Ohio; Hamilton, Ohio; Lexington, Kentucky; and Louisville, Kentucky.
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Degree |
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Subject |
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Institution |
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1981
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BS
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Marketing
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Miami University
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| Years |
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Title |
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Responsibilities |
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2005 to
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(Undisclosed Consulting Company)
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CEO
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He is a marketing strategist who assists companies to maximize marketing efforts in order to increase market share and profitability.
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2002 to 2005
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Kendle International
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Brand Manager
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Wrote marketing plans for two services areas, managed the company's sales & marketing database, managed direct marketing campaigns, and managed all company tradeshows.
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1998 to 2002
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Cognis Corporation
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Marketing Communications Manager
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He was responsible for a $7.7 million advertising budget, launched new products, developed display advertising, managed tradeshows, developed sales and marketing literature, handling public relations
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1995 to 1998
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Wedge Group
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CEO
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He provided marketing project management services - public relations strategies, tradeshow management, investor relations, brand identity development, marketing research.
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1992 to 1995
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Steinau Fisher (now Fisher Design)
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Account Executive
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He supported Procter & Gamble brands through sales promotions, packaging, brand support, product extensions. Categories included personal care, household cleaning, paper, beverages
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1990 to 1992
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QC, Inc.
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Sales Manager
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He evolved the company from a typesetting company to a full service advertising agency.
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1987 to 1990
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Cincinnati Business Courier
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Account Executive
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He provided display advertising strategies that properly integrated into his clients marketing mix. Served the professional services industries, banking, brokerage firms.
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1984 to 1987
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AraMark
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Branch Manager
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He turned around an office coffee service operation and attained 150% of profitability goals, assisted in the integration of a major acquisition, developed add-on products that increased profitability.
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Associations/Societies
American Marketing Association member
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Project management for large scale direct marketing campaigns for a nationwide optical retailer
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Managed a global marketing research study benchmarking a clinical research organization against its competitive set
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Created a new brand name, identity, and launch plan for a line of synthetic lubricants
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Assisted in the re-positioning of a personal care product to attract new users, market share was increased from 7.8 to 9.1, representing an increase of $12mm in sales
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Generated over 1000 sales leads and over $10mm in sales through global tradeshow management
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As a member of the Intota consultant network,
Expert is a specialist who provides technical consulting to corporate, legal and government clients. Expert provides professional consulting as a Marketing Plan Development Consultant, Market Research Consultant, Brand Identity Consultant, Market Share Increase Consultant, Pharma Support Consultant. Expert may consult as an independent consultant or as a member of a consultancy, consulting company,
or consulting firm. Consultants service will be covered by a consulting contract.
Ask an expert initial screening questions and ask the experts services particulars, by simply submitting
an expert request.
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Intota experts can serve as expert witnesses or litigation consultants offering expert testimony, expert advice, litigation support,
forensic services, and related expert witness services. Expert can serve as an expert witness or litigation consultant in intellectual property (patent, trademark, trade secret, copyright),
product liability, and insurance matters. Expert may provide forensic expert witness testimony, litigation consulting services, forensic investigation,
and forensic testing if appropriate in litigation areas as a Marketing Plan Development Expert Witness, Market Research Expert Witness, Brand Identity Expert Witness, Market Share Increase Expert Witness, Pharma Support Expert Witness.
Intota provides attorneys and legal professionals the opportunity to ask an expert initial screening questions and
ask the experts services particulars by submitting an expert request.
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Practical experience in launching new chemical products, regulatory consulting services, and financial services
Expert serves as a resource to
Intota Market Research Services
for customized marketing research in industries or areas related to
Marketing Plan Development, Market Research, Brand Identity, Market Share Increase, Pharma Support.
Experts are an invaluable source of overall industry insight as well as insight into specific companies and firms for
custom business to business (b2b) and industrial market research. Intota uses analyst and
consultant resources from Guideline whose Research Directors manage the research and analysis of the qualitative
and quantitative data as well as report writing for the custom studies. The methods and tools
used by Intota market research combine the insights of technical experts and industry insiders with secondary
research to provide the custom b2b and industrial market research you need.
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| Additional Skills and Services: |
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Supplier and Vendor Location and Selection Thorough knowledge and personal experience hiring advertising and public relations agencies, printers, graphic designers, marketing research firms, copywriters, and tradeshow companies.
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Other Skills and Services
Has experience running small businesses, practical sales experience (extensively trained in Dale Carnegie, Tom Hopkins, Brian Tracy sales systems)
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Expertise
