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Expert in Market Assessments, Competitive Intelligence
Available for your Consulting and Expert Witness Needs
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| Summary of Expertise: |
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Primary Expertise Areas:
(links show more experts in each area)
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Expertise Description: |
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competitive analysis expert
competitive intelligence expert |
Expert has over 15 years experience in identifying and analyzing competing technology-based products or services and their producers. During this time she has provided competitive analysis and intelligence to private- and publicly-funded venture/seed capital investment funds as well as to the US Department of Energy Office of Inventions and Innovations and the US Department of Justice Office of Law Enforcement and Technology Commercialization. Expert normally combines secondary data acquired from a wide variety of trade, economic, and market reports/publications along with the findings of semi-structured telephone interviews with industry and governmental experts in the field. She provides her clients with a thorough review of existing as well as potential competition, along with a quantitative and qualitative account of their strengths and weaknesses in comparison to the subject technology. Expert has taken post-graduate coursework in technological entrepreneurship and is a graduate of the leading venture capital institute's training in due diligence.
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market potential expert |
Expert assesses the market potential of inventions of products and services already in the marketplace or about to be introduced. Her primary focus has been on technology-based products and services. Since 1982 she has researched and reported on the potential of dozens of new products or services in the marketplace. Research sources include secondary industry and market data as well as primary data from telephone, mail, and focus group surveys. Reports to her clients typically include the following elements in determining the market potential of a new product or service: technology overview, market environment and trends, competitive environment and trends, management capabilities (if applicable), and barriers and opportunities to market entry. Expert has taken post-graduate coursework in technological entrepreneurship and is a graduate of the leading venture capital institute's training in due diligence. She has provided her expertise in the assessment of market potential to both private- and publicly-funded venture capital investment funds as well as to federal agencies. |
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market research expert |
Expert has extensive market and business research skills that range from industrywide to product- or company-specific inquiries. While she has researched a broad range of industries, manufacturers, and technology-based products and services, the energy industries--both extractive and renewable--are a particular focus. Her clients in this industry include inventors of oil field, coal mining, and solar equipment for the US Department of Energy and the State of New Mexico. In the last two years, she has completed three market research projects related to commercial, industrial, and residential refrigeration equipment and the new generation of refrigerants. Market research methodology is tailored to the client's budget and needs but commonly includes both primary (e.g., surveys and focus groups) as well as secondary research. She has been an invited guest lecturer on Market Research methods at the University of Montana College of Technology and Mining.
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MICRO ENTERPRISE DEVELOPMENT Expert directed and managed the largest, most successful Small Business Development Center (SBDC) in New Mexico, providing business assistance to 650 clients and conducting 30 seminars and courses with 590 attendees within a calendar year. She supervised and served a multi-cultural, Hispanic, Native American and Anglo, staff and client base. She managed a revolving micro-loan fund of one-quarter million dollars, with an average loan size of $30,000 to new and expanding indigenous businesses. Expert analyzed loan applications, business and profit plans, and financial statements. She assessed borrowers' technical capabilities and prepared strategic business assistance plans to meet a lender's funding requirements. She developed, instructed, and supervised college-level courses in entrepreneurship, including a small business management class recognized by the Wall Street Journal's Enterprise column.
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market assessment expert |
Expert had analyzed market trends, the competition, and developed market studies for technology-based companies that resulted in the introduction of 13 new technologies into the US and international marketplace. She has conducted the market-related due diligence for two venture capital organizations with a portfolio success ratio of over 75 percent and made funding recommendations for requests ranging from $50,000 to $500,000. She has investigated renewable and conventional energy industries, medical devices, computer software, electronics, financial services, and recreational equipment markets. |
| Show Secondary and Basic Areas of Expertise |
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Degree |
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Subject |
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Institution |
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1979
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MA
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Economics
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University of Denver
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1975
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BA
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Social Studies
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University of Denver
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| Years |
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Employer |
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Title |
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Responsibilities |
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1995 to
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(Undisclosed Consulting Company)
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President/Owner
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As a market research and enterprise development consultant, provide short- and long-term market research and small business development expertise. Recent projects have been for TelTech's In-Depth Research Services, New Horizon Technologies, Northern Rockies Venture Fund and Enterprise Works Worldwide.
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1991 to 1994
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Santa Fe Small Business Development Center
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Director
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Responsible for oversight of technical and educational services to small business clients in Santa Fe, New Mexico.
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1982 to 1991
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New Mexico Research & Development Institute
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Business Analyst
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Analyzed business plans and made funding recommendations for seed capital funding requested by technology-based businesses.
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1979 to 1982
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New Mexico Energy & Minerals Department
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Economist
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Provided economic analysis of current and proposed State and federal energy policies and programs.
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1975 to 1979
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Denver Research Institute
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Research Analyst
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Part of an interdisciplinary business research team performing projects within the Rocky Mountain states.
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Publications and Patents
Expert is the author of over 40 professional publications and papers. She is the author of eight in-depth market assessments dealing with the following technologies: drilling and hoisting systems for oil and gas well drilling, electronic refrigerant leak detection, rigid foams blown with fluoroiodocarbons, electronic starter for fluorescent lamps, high-throughput manufacturing of high-efficiency solar cells, disposable prefilled syringes, insulating screw cap for commercial roofs, high-intensity paper dryers, and night vision devices for law enforcement.
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As a member of the Intota consultant network,
Expert is a specialist who provides technical consulting to corporate, legal and government clients. Expert provides professional consulting as a Market Assessments Consultant, Competitive Intelligence Consultant. Expert may consult as an independent consultant or as a member of a consultancy, consulting company,
or consulting firm. Consultants service will be covered by a consulting contract.
Ask an expert initial screening questions and ask the experts services particulars, by simply submitting
an expert request.
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Intota experts can serve as expert witnesses or litigation consultants offering expert testimony, expert advice, litigation support,
forensic services, and related expert witness services. Expert can serve as an expert witness or litigation consultant in intellectual property (patent, trademark, trade secret, copyright),
product liability, and insurance matters. Expert may provide forensic expert witness testimony, litigation consulting services, forensic investigation,
and forensic testing if appropriate in litigation areas as a Market Assessments Expert Witness, Competitive Intelligence Expert Witness.
Intota provides attorneys and legal professionals the opportunity to ask an expert initial screening questions and
ask the experts services particulars by submitting an expert request.
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| International Experience: |
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Country / Region |
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Summary |
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1998 to 1999
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Moscow/St. Petersburg, Russia
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Recruited by ACDI/VOCA for consultancy services for in Russia, Expert worked with Russian clients on transfering training skills and knowledge of the entrepreneurial counseling and training process using American-style models. She provided training of trainers in business startups and strategic planning/marketing. An emphasis was placed on motivational and skill-building techniques, especially as they relate to microenterprise development and self-employment.
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2000 to 2000
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Uganda, Africa
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Develop a business strategy and plan for an agricultrual input organization that wishes to privatize and raise capital.
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| Language Skills: |
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| Foreign Language |
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Description |
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French
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Expert speaks limited French.
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Expert serves as a resource to
Intota Market Research Services
for customized marketing research in industries or areas related to
Market Assessments, Competitive Intelligence.
Experts are an invaluable source of overall industry insight as well as insight into specific companies and firms for
custom business to business (b2b) and industrial market research. Intota uses analyst and
consultant resources from Guideline whose Research Directors manage the research and analysis of the qualitative
and quantitative data as well as report writing for the custom studies. The methods and tools
used by Intota market research combine the insights of technical experts and industry insiders with secondary
research to provide the custom b2b and industrial market research you need.
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| Additional Skills and Services: |
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Other Skills and Services
Expert is a graduate of the National Association of Small Business Investment Companies Venture Capital Institute (St. Charles, Illinois).
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Expertise
