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Expert in Marketing
Available for your Consulting and Expert Witness Needs
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| Summary of Expertise: |
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Primary Expertise Areas:
(links show more experts in each area)
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Expertise Description: |
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consumer product marketing expert
health care marketing expert
marketing expert
market research expert
medical equipment marketing expert
service marketing expert
strategic market planning expert |
MARKETING; HEALTH CARE MARKETING; CONSUMER PRODUCT MARKETING. Expert has over 20 years of experience as a consultant and professor in the field of marketing. He has conducted market studies to develop and market health care systems, products, and services. He has expertise in consumer goods marketing for all tangible products from new product development to product redesign, as well as service marketing to industrial and ultimate consumers. Expert has also marketed tangible goods for industrial markets. MARKET RESEARCH. Expert has conducted market research and published in areas such as marketing strategies, health care marketing, the consumer selection process, advertising, the effect of model attractiveness on sales response, and strategic planning.
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consumer marketing expert
medical marketing expert |
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| Show Secondary and Basic Areas of Expertise |
Localities:
Expert may consult nationally and internationally, and is also local to the following cities: Tampa, Florida; Saint Petersburg, Florida; Orlando, Florida; Clearwater, Florida; Cape Coral, Florida; Lakeland, Florida; Deltona, Florida; Largo, Florida; and Sarasota, Florida.
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Degree |
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Subject |
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Institution |
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1974
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PhD
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Marketing
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Arizona State University
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1970
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MBA
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Finance
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University of Denver
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1969
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BSBA
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Marketing
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University of Denver
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| Years |
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Employer |
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Title |
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1986 to
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(Undisclosed University)
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Professor of Marketing
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1978 to 1986
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University of Texas, Arlington
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Professor and Associate Dean
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1976 to 1978
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University of Mississippi
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Assistant Professor
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Associations/Societies
Expert is an active member of the American Marketing Association, the Southern Marketing Association, and the Southwestern Marketing Association, and has served in various capacities with each organization.
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Awards/Recognition
Expert has been named the top marketing instructor in the MBA program at the Expert's University six times and has been the top professor at University of Texas at Arlington.
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Publications and Patents
Expert is the author of a book, "Marketing in the 1990's: A Reader", as well as over 40 publications in journals such as, the Journal or Marketing, the Journal of Marketing Research, the Journal of Advertising, the Journal of Advertising Reserarch, and the University
of Chicago Journal of Business.
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As a member of the Intota consultant network,
Expert is a specialist who provides technical consulting to corporate, legal and government clients. Expert provides professional consulting as a Marketing Consultant. Expert may consult as an independent consultant or as a member of a consultancy, consulting company,
or consulting firm. Consultants service will be covered by a consulting contract.
Ask an expert initial screening questions and ask the experts services particulars, by simply submitting
an expert request.
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Intota experts can serve as expert witnesses or litigation consultants offering expert testimony, expert advice, litigation support,
forensic services, and related expert witness services. Expert can serve as an expert witness or litigation consultant in intellectual property (patent, trademark, trade secret, copyright),
product liability, and insurance matters. Expert may provide forensic expert witness testimony, litigation consulting services, forensic investigation,
and forensic testing if appropriate in litigation areas as a Marketing Expert Witness.
Intota provides attorneys and legal professionals the opportunity to ask an expert initial screening questions and
ask the experts services particulars by submitting an expert request.
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Expert serves as a resource to
Intota Market Research Services
for customized marketing research in industries or areas related to
Marketing.
Experts are an invaluable source of overall industry insight as well as insight into specific companies and firms for
custom business to business (b2b) and industrial market research. Intota uses analyst and
consultant resources from Guideline whose Research Directors manage the research and analysis of the qualitative
and quantitative data as well as report writing for the custom studies. The methods and tools
used by Intota market research combine the insights of technical experts and industry insiders with secondary
research to provide the custom b2b and industrial market research you need.
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Expertise
